Before I begin, let me assure you I was incredibly pessimistic about starting my own business. Having worked for years in the advertising industry, I was used to working for someone else and getting a regular (sizable) paycheck.
Run my own business? Be an expert? Yeah, right.
Were these clients going to just fall from the sky?
Actually, yes. That’s sort of what happened once my mindset shifted. Let me explain.
During my time at IIN, I was still working full time. I was feeling stumped about how I would ever attract clients as a health coach. It was a really stuck, hopeless feeling.
And then, the unthinkable happened. I was laid off. Boom. With no motivation to find another advertising job, I knew I had only one option. I had to find some health coaching clients. Like, now.
That shift made all the difference.