How to Build a Health Coaching Business from Scratch

Hi, I’m Cora Poage, IIN Class of 2008, and founder of Sexy Soul Wellness.  I love helping my clients fall in love with themselves, align with their inner soulmate, their truth, and live a life of sacred service to their unique life purpose on the planet!  You can connect with me on my website, my business Facebook page, or my personal Facebook page.

If you had told me even just five years ago that today I would be the owner of a successful coaching business with a waiting list and set to break six figures, I would have laughed.

Well, at first, I would have thanked you for having so much faith in me.  But then I would have laughed.  I would have been more likely to believe that I was going to transform into a leprechaun, ride a unicorn across a rainbow, and pioneer the first wellness center for Martians with wheat allergies.

So how did a “I’m so not a businessperson” like me become a businessperson?

Are you already giving out health advice without getting paid for it?

Note: The story I’m about to share with you lit up our community when I first shared it. Since then, this topic keeps coming up. In case you missed it, you’ll definitely want to read on… (And even if you didn’t miss it, you’ll also want to read on because I’m going to cover the main hurdle that came up for people around charging for advice.)

Tell me if you’re like me. (Hint: If you’re reading this, you probably are.)

When I started helping people eat healthier (more than 30 years ago), it was kind of a hobby.

People around me noticed that I looked healthy to them. I was careful with my food choices. My body was in decent shape, and it was clear to others that I knew a lot about what to eat. It provoked a natural curiosity in others, especially because just about everyone struggles in some way with their personal health.

Before long, I became the designated “person who knows about health”.

How Could Integrative Nutrition Change Your Life? [VIDEO]

How could Integrative Nutrition change your life? In this transformational video, you’ll get an inside look at how enrolling at IIN has empowered students and grads to start living the life of their dreams.

“My whole life, my passion, and my purpose have changed dramatically. It’s just so exciting that now I have a place in this world where I can help others live a longer healthier life.” Hear how these students and grads channeled their passion into a life they love. Watch below!


How to Set Health Goals and Stick to Them

Setting health goals, and more importantly sticking to them, can be hard. Many people set lofty objectives for themselves and run out of steam before they can achieve them. 

There are several elements that go into achieving goals. The kind of goals you set for yourself, the timeline, and the method you use to reach them are really big contributors to your ultimate success.

Bio-individuality: 5 Ways to Get Protein for 5 Different Diets

Have you ever noticed that a diet that works for one person doesn’t always work the same way for another? For example, your co-worker might have lost 10 pounds and increased her energy by leaps and bounds after she went vegan, but the opposite was true for you: you felt tired, sluggish and bloated. This defines an Integrative Nutrition core concept called bio-individuality.

My Balanced Life: It's Not Perfect, But I'll Take It

Hi, I'm Holli Thompson, IIN class of 2009, and the creator of Nutritional Style: a global health and nutrition lifestyle movement. I'm an author with a book coming out in 2014, a speaker, and a TV guest for several major networks. You can find me on my website and on Facebook, Twitter, and Pinterest.

You're studying nutrition and working full time. You've launched a new business and there aren't enough hours in a week. Things are slipping through your fingers. Friends, family, your workouts, even connecting with your man.

Friend, I've been there, but balance is overrated and perfection is not a lifestyle. Not if you have a new business and unlimited things to do. Add kids to the mix, a spouse, and a community, and you can easily feel like a failure every day, all day.

How to Earn a Living as a Health Coach

Hi! I’m Lindsey Smith, IIN Class of 2010, also known as the Food Mood Girl. I am an inspirational speaker and author. I am passionate about helping people understand that salads and smoothies won’t fix all their life problems, but once they get rid of the baggage they’ll feel empowered to do their body good and eat what makes them feel best. You can connect with me on Facebook, Twitter, Instagram, or Pinterest.

I will admit – when I first enrolled at Integrative Nutrition, I constantly drew up plans to see how many clients I would need each month to finally quit my full-time job.

I know you’ve been there, too! Calculating this equation in your brain every day, “At $200 a month per client, I would need 20 clients to quit my job.”

Then reality sets in and you think, “Wait, can I really do this?”

The truth is, you can! But it doesn’t have to be just service-based income. In fact, there are many income streams you can incorporate into your business to spread health and happiness, all while making a lucrative income.

Will the Real Health Coach Please Stand Up?

Hi, I’m Angelle Batten, IIN Class of 2005 (Live Program) and 2012 (Distance Learning Program), and founder of, where I teach moms to feed their family healthier one manageable step at a time.  Along with health coaching, you’ll find me hanging out with my husband, three kids, and big black dog Oliver.  I have been known to travel for days just to eat at a real foods restaurant and I collect more recipes than I could ever possibly use. You can connect with me on my blog, Facebook, and Twitter.

I remember that even as I was on the phone enrolling at IIN back in 2004, I was questioning my sanity.  “Me…a Health Coach? Really?  I already have my Masters in Education and I actually love teaching.  This is crazy.”

But I also remember the buzz I felt inside every time I read about IIN’s Health Coach Training Program – the guest teachers, the curriculum…the way graduates were so passionate about helping other people.

Katie Flores Helps Moms Live Happier & Healthier Lives

Katie Flores’ greatest joy in life is helping others. First as a school teacher and now as a Health Coach and successful business owner.

She discovered Integrative Nutrition on a health blog and within one week, she was enrolled in the Health Coach Training Program and on her way to discovering a life of wellness and fulfillment.

Read on to learn how Integrative Nutrition provided Katie with the knowledge and inspiration to help moms live happier and healthier lives.

How I Knew IIN Was Right for Me

Hi, I’m Marissa Vicario, IIN Class of 2009, and founder of Marissa's Well-being and Health, a health coaching practice that empowers women to kiss their unhealthy habits goodbye and transform their relationship with food. I enjoy running, training for triathlons, yoga, cooking, green juice, photography and traveling. You can connect with me on my blog, Facebook, Twitter, or Instagram.

My decision to enroll at IIN didn’t happen in an instant – it was one that took me years to make and was a leap I wish I’d had the foresight to make a lot sooner.

For as long as I can remember, I’d felt unfulfilled and immobile in my corporate job. I tried to rationalize that doing public relations and corporate communications for technology start-ups was serving the world with my unique gifts, but I couldn’t make the connection. I knew I had something bigger to share with the world and had always dreamed of owning a business, but never felt clear on what that would look like for me.  

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