Developing a Brand: How This Health Coach Built Her Business

In a world where marketing is constantly all around us, Integrative Nutrition recognizes the need for students to develop the skills to make their business stand out among the rest. We believe the services and products that our graduates offer are essential to making positive change, so the Health Coach Training Program aims to help students reach their business goals.

2010 graduate Heather Dubé, who lives in Scottsdale, Arizona, had a previous background in marketing and branding before enrolling at IIN. During the program she was able to really build on these skills, and now she’s thriving as a business owner, a functional nutritionist, a competitive figure athlete, and a writer for On Fitness Magazine and Read on to hear about the successful business skills Heather has developed, and for her tips on getting published!

What were you doing before Integrative Nutrition?

IIN takes London in Our First IINternational Live Event

When I started the school 20 years ago in a kitchen with 20 students, I only dreamed that Integrative Nutrition would be able to change the world.

Today, we have over 23,000 students and graduates in more than 90 countries, and we really are creating a ripple effect that is transforming the health and happiness of the world.

As part of Integrative Nutrition’s mission, we support the success of our students and graduates through life long learning opportunities such as our live events. And as we celebrate 20 years of health and happiness, I’m pleased to announce that we’re now taking our exclusive live events IINternationally.

The Art of Abundant Living, in a Corporate World

With jobs in human resources that have taken them around the world, Nicole van Hattem and Lauren Penny know what keeps a corporation running. Out of all the strategies they’ve learned and implemented, they’ve found one that’s proven to be most effective, and that’s a team of healthy employees.

On a mission to empower global wellness and maximize potential, Nicole, a 2011 Integrative Nutrition graduate of the Health Coach Training Program, and Lauren, a current student, founded Art of Abundant Living, and have experienced growing success since day one. Even more interesting, is the fact that their business is based in Doha, Qatar, a place with health trends unfamiliar to most people. Qatar was recently named the country with the most obese population in the world. This interview highlights how Nicole and Lauren got to where they are today, and how they plan to address the increasing health concerns in Qatar.

When did you first realize there was a strong need for health coaching in the corporate world?

IINsider’s Digest: Doctors in the Kitchen, Addictive Eating, and Chemical-Fed Chicken

The IINsider’s Digest gathers all the hottest nutrition topics around the web in one place for your reading pleasure. This week, one study exposes factory farming issues, another compares compulsive behavior between food and drugs, and doctors are learning to heal through healthy cooking.

Doctors Learn to Cook Healthy, ‘Crave-able’ Foods
NY Times

Dr. Eisenberg is the founder and chief officiant of “Healthy Kitchens/Healthy Lives,” an “‘interfaith marriage,” as he calls it, among physicians, public health researchers and distinguished chefs that seeks to tear down the firewall between “healthy” and “ crave-able” cuisine. Although physicians are on the front lines of the nation’s diabetes and obesity crises, many graduate from medical school with little knowledge of nutrition, let alone cooking.

Can Food Really Be Addictive? Yes, Says National Drug Expert
TIME Healthland

The What's On Your Plate? Photo Contest Winners!

To celebrate National Nutrition Month in March, we held a contest asking people to take a picture of what's on their plate. We receieved tons of great photos, full of colorful, healthy, and delicious food! We then opened voting to the public, and three winners were chosen based on their photos. Below are the photos, and the recipes, that had our Facebook fans hungry for some healthy, well-balanced meals! Thank you to everyone who participated in the What's On Your Plate? Photo Contest!

1st Place: Grilled Tofu with Steamed Vegetables, Barley and Sweet Corn
By Vanesa Dejanovic

Steamed Vegetables With Spices


  • 1 cup broccoli florets
  • 1 cup cauliflower florets
  • 1 cup carrots chopped

IINsider’s Digest: Neal Barnard on vegan health, Chinese Medicine and cancer treatments, and stress makes you sick

The IINsider’s Digest gathers all of the week’s hottest nutrition headlines around the web. In this edition, Integrative Nutrition Grad Nick Valencia speaks on where vegans get their protein in the Miami New Times. Visiting Teacher Neal Barnard is featured in USA Today about a controversial commercial about vegans and extra seating space on airlines. A Chinese herbal combination is found to support cancer treatments. Psychological stress is shown to reduce your body’s ability to fight disease and inflammation.

“Where Do Vegans Get Protein?” A Plant-Eater Answers This Common Question
Featuring IIN Grad Nick Valencia
Miami New Times

Every vegan who's been at plant-eating for any length of time has been faced with this question. Ironically, it often comes from the mouths of the unhealthiest and least conscious eaters in the world, and is directed at lean, immensely healthy and energetic beings.  

A novel option for extra space: Pay $10, sit next to a vegan
Featuring IIN Visiting Teacher Neal Barnard
USA Today
Want to avoid being squeezed on your next American Airlines trip? If dietitians at the non-profit Physicians Committee for Responsible Medicine have their way, the bankrupt carrier could raise much-needed cash - and create better traveling conditions for its passengers - by offering a $10 "Sit Next to a Vegan" option on flights.

Chinese Medicine Goes Under the Microscope
Wall Street Journal

Scientists studying a four-herb combination discovered some 1,800 years ago by Chinese herbalists have found that the substance enhances the effectiveness of chemotherapy in patients with colon cancer. The mixture, known in China as huang qin tang, has been shown in early trials to be effective at reducing some side effects of chemotherapy, including diarrhea, nausea and vomiting. The herbs also seem to bolster colon-cancer treatment: Tests on animals with tumors have shown that administering the herbs along with chemotherapy drugs restored intestinal cells faster than when chemo was used alone.

A New Journey, A New Job, and Lots of Organic Chocolate

Ada Azarya, a 2010 graduate living in Miami Beach, Florida, has always been passionate about chocolate. A few years ago, she discovered her passion for cooking, and in her kitchen, she found much more than the great product that launched her business; she also realized that what we eat affects the way we live. Now, as a graduate of the Health Coach Training Program, a raw/vegan chef, and the owner of an organic chocolate company, Ada’s health, self-confidence, and business have all taken off!

What led you to explore Integrative Nutrition's program?

Before IIN I was in Real Estate, but always had passion for cooking, especially because I was born in a country that is known for its hospitality and delicious cuisine, Baku, Azerbijan. When I got laid off in New York City in 2008 from a large real estate development firm, I decided to take some time off and follow my heart to find my true passions. I found myself being very interested in food channels, healthy eating books and books on spirituality. I also started making my own chocolate in all the free time that I had.

How to Find Your Spirituality

Photo Credit: Marina de la Torre, Class of 2011

It's a big weekend for two major world religions - a time for celebration, family, and most of all, spirituality.

At Integrative Nutrition, our curriculum teaches that spirituality is a vital part of a person's primary food that sustains his or her soul. Even if you don't practice in the Christian or Judaic faith, this weekend might be a good time to reconnect, or maybe get in touch for the first time, with your own spirituality.

Spirituality doesn't have to be elaborate. It can be as simple as a hike in the woods or a park, appreciating the beauty of nature. Perhaps quiet meditation or yoga can bring light into your soul. Most of the time, our minds are running at a mile a minute, and for some, a serene setting and a little focus is all they need to connect to their spirituality.

Fill out the form below to get your Health Coach Starter Guide (including an excerpt from our nutrition book)

Provide country code if outside USA