From shakes, to bars, and frozen meals, it feels like there is a new weight loss product thrown our way daily. One country, however, decided to call it quits on the weight loss food industry scam. New research shows that these dieting products are on their way out in the U.K. as consumers become increasingly skeptical of its claims. Will the rest of the world follow suit on ditching these deceptive food labels?
What’s Wrong with “Diet” Food?
Nothing at all – as long as it actually is healthy and does what it says! According to the study by research firm Mintel, 3 in 4 people believe diet products are overpriced rip-offs, and a whopping 71 percent questioned the products’ misleading health credentials.
According to DailyMail, “half said they actively distrusted them, largely because many contain controversial artificial sweeteners.” Many products tend to put a big “low fat” label on the box, but load the product with preservatives and sweeteners that are bound to make consumers fail at their diets in the end.
Why is the U.K. Standing Up to the Diet Industry Scam Now?
Partly due to the recession, many people are coming around to the idea of eating smaller portions and exercising as the solution to weight loss—and they won’t have to spend large amounts of money doing it.