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Published: June 8, 2024

Health Coach Feature: Jessica Rosen Creates a Juice Company on a Mission for Better Health

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Our Health Coach Feature series shares the inspiring stories of Integrative Nutrition Health Coaches who are cultivating positive health choices and educating others to live more wholesome lifestyles. Join us twice per month on the IIN Blog to read more about what brought our grads to IIN and what they’re up to now!

Jessica Rosen is an IIN Health Coach and co-founder of Raw Generation with her father, Bill. Raw Generation makes healthy food convenient for everyone through using real, plant-based ingredients to create juices, smoothies and soups. After experiencing health issues of her own and of loved ones around her, they we're inspired to create this company with the goal of making healthy, raw foods and juices that help others lose weight, increase their energy, feel better and be healthier. Find Jess’s juices and cleanses online at and on Instagram @rawgenerationjuices

Q: What were you doing prior to enrolling at Integrative Nutrition?
A: I was developing my company Raw Generation. We launched our online store the same month that I graduated from IIN.

Q: What led you to explore the Health Coach Training Program?
A: I knew I wanted to do something with respect to nutrition and helping make it easier for busy people like myself to become healthier and live better.

Q: How has your life changed after becoming a Health Coach?
A: Getting certified has given me the credibility necessary to pose myself as a nutrition expert and has helped me craft and grow a business that makes truly healthy products.

Q: Which topics and modules were most beneficial for you?
A: The different nutrition philosophies.

Q: What does a typical day look like for you now?
A: I spend a few hours (at least) at the office, work out a few days a week, try to spend some time outdoors as the weather and my schedule permits, play with my dog, give some lovin to my husband, sleep and repeat!

Q: What makes you and your practice unique?
A: I’m not actually a practicing health coach. I decided very early on that I wanted to devote my time to creating a product based company. However, I do help our customers when they email or call in with specific health or weight loss questions or issues.

Q: How do you help your clients be successful? Is there a recent example that stands out for you?
A: One of our priorities as a company is to make truly healthy products. That means, if I wouldn’t use an ingredient in my home or daily life we don’t use it at work. I am very strict about the integrity of our products. Also, one of our priorities is to give our audience useful simple information to make being healthier easier. Whether that’s quick and healthy vegetable based recipes or lifestyle hacks, we are constantly looking to supply our audience with information that will make being healthy easier.

Q: What do you love about your work?
A: It is always changing. I get bored very easily, and since day one of development, my job has morphed to take up whatever challenge lays in front of us. I am using a wide variety of skills I’ve picked up along the way that are all helping me be successful in growing an increasingly popular juice business.

Q: How have you seen the need for Health Coaches change over the years?
A: It is becoming more of a mainstream thing. More people know what a health coach is now than 6 years ago when I graduated. More people are recognizing that they need to make real changes in their lifestyles. More people are not settling for mediocre results. They want to feel better, look better, live longer, live happier.

Q: What’s your tip for balancing your family, work and personal wellness?
A: This has been a constant struggle for me and the more I learn the more I am starting to realize that when you want extraordinary results a balance isn’t really possible. For the first few years of our business that was my priority and everything else took a back seat. About 3 years ago I got really sick which turned into finding out I had lyme disease and so my business took the back seat and most of my time and very limited energy went into getting me better. Now that I’m out of the woods with my health I am getting back into the swing of working while still making self care top priority. I don’t pretend to have it all figured out and am still taking it day by day as my energy improves… but one thing I did learn from getting sick is how to prioritize what’s really important and becoming comfortable saying no.

Q: Tell us your favorite way to wake up each day!
A: I tend to not set an alarm (unless totally unavoidable) and I try to stay stress free. I don’t really have a routine but definitely love sipping my morning cup of coffee… if I’m lucky on my porch sitting quietly with my husband and my dog.

Check out Jessica's Protein-packed Vanilla Avocado Mousse recipe on our IIN Recipe Blog!

Have you been thinking about becoming an IIN Health Coach? Click here for more information!


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