The Institute for Integrative Nutrition's Mission

Our mission is to play a crucial role in improving health and happiness and, through that process, create a ripple effect that transforms the world.

About Us Our Story

Our Story

What started in a small NYC kitchen has evolved over three decades to become the world’s largest and most respected nutrition and health coaching school. Our online Health Coach Training Program and additional course offerings provide our students and graduates with the tools and knowledge they need to transform the health of their clients and communities around the world.

About Us Program Overview

Program Overview

Learn more about IIN in our comprehensive Program Overview which details what makes IIN unique, what you’ll learn in our transformative Health Coach Training Program, and how you can use your IIN education to live your healthiest, happiest life.

History of IIN

  • Founder Joshua Rosenthal brought together 20 like-minded individuals in a rented kitchen in the heart of New York City to discuss health and wellbeing, sparking the fire that would soon turn into the largest nutrition and health coaching school in the world.

  • The Health Coach Training Program curriculum begins to take shape, as the coaching component of the curriculum is developed and the term “Health Coach” starts to gain traction.

  • The first class of IIN graduates, and thus creates the first ripple in improving health and happiness around the world.

  • The first international student - from the Netherlands - enrolls in the Health Coach Training Program.

  • IIN has rapidly expanded and Joshua Rosenthal hosts his first live class at Lincoln Center in New York City with 1,000 students and leading experts in health and wellness.

  • Forbes magazine recognizes the “professional coach” as one of the fastest-growing careers to make a six figure income.

  • Joshua Rosenthal’s first book, Integrative Nutrition: Feed Your Hunger for Health & Happiness is published.

  • IIN becomes licensed by the New York State Department of Education, setting the wheels in motion for more important credentialing as an institution.

  • After 5 amazing years hosting IIN’s Health Coach Training Program live and in-person, the curriculum is moved to be hosted entirely online.

  • IIN forges its first educational partnership with Goddard College, and is officially recognized by The National College Credit Recommendation Service (NCCRS), an organization that evaluates non-traditional educational programs for college credit equivalencies.

  • IIN creates its first “Advanced Course” offering called Launch Your Dream Book, geared towards graduates of the Health Coach Training Program to publish their own book(s).

  • IIN partners with advocates and policy makers in Washington, D.C. to pursue further recognition of the health coaching profession.

  • IIN recognizes two huge milestones: 1) 100,000 students and graduates in 155 countries around the world! And 2) approval by the National Board for Health and Wellness Coaches (NBHWC) for graduates to pursue certification.

  • IIN gets its first resolution passed in the Senate, The National Health and Wellness Coach Recognition Resolution (S.Res.67). The resolution signified the official recognition of the important work of Health Coaches to improve the health and happiness of the nation, in addition to recognizing the first-ever Health and Wellness Coach Recognition Week.

  • Founder Joshua Rosenthal, after 25 years of leadership, passes the torch to NEP (Norwest Equity Partners) to further the global growth of IIN, bringing in new leaders with fresh perspective and an eagerness to continue spreading the ripple effect.

  • Health Coaching Category III CPT codes are approved by the American Medical Association, paving the way for eventual insurance coverage of health coaching services. This is a tremendous step forward for the health coaching profession! You can read more about this health coach advancement here.

Our Founder

About Us Our Founder

Joshua Rosenthal is a pioneer and visionary in the holistic health and wellness field, creating the concept of health coaching. Long before the benefits of proper nutrition and lifestyle were mainstream, Joshua’s fascination with personal growth and development led him to make simple changes to his own life, and realized that food changes everything. He harnessed this passion for health and wellness, masters of science in education, and specialization in counseling to create what we know as IIN today.

Our Leadership

Our Core Values

our charitable partners include:

OUR HEALTH COACH PROGRAM HAS BEEN FEATURED IN: