June 7, 2021
Last Updated:
June 15, 2021

Health Coach Job Description: What Health Coaches Do

What Health Coaches Do

Health Coaches work with clients to help them achieve health-related goals and make changes in their lives by providing guidance and accountability. Coaches can work with clients to improve relationships, start new careers, meet fitness and wellness goals, and improve financial well-being.

Health Coaches also emphasize wellness beyond what’s on the plate. One of IIN’s core concepts is primary food – the areas of your life that impact your short- and long-term health just as much as the food you eat, including relationships, career, and physical activity. When these areas are in balance, the food on your plate becomes secondary!

Health Coaches work with clients one-on-one or in group settings in person or virtually. Health coaching serves as a complement to services provided by more traditional wellness professionals, like nutritionists, dietitians, physicians, therapists, and personal trainers. The goal is to act as a support system, provide accountability, and work with clients to curate a personalized blueprint for success, keeping holistic health in mind the entire way.

Responsibilities of a Health Coach

The responsibilities of a Health Coach vary from day to day and coach to coach. Your responsibilities as a coach will also change depending on your clients’ goals and your niche. According to the National Board for Health and Wellness Coaching (the organization that established standards of education and practice for health and wellness coaches), Health Coaches work with clients who are “seeking self-directed, lasting changes aligned with their values, which promote health and wellness.”

Health Coaches work with clients to make sustainable shifts in their lives by:

  • Meeting with clients online or in person individually or in group settings to discuss and set achievable short- and long-term goals
  • Providing safe, supportive spaces to explore clients’ goals and intentions
  • Empowering clients to take their health into their own hands
  • Helping clients understand their motivations and create behavior change
  • Supporting clients in developing sustainable meal, exercise, or other wellness plans tailored to their goals
  • Encouraging mindfulness in all aspects of their clients’ lives



Required Knowledge and Skills of a Health Coach

People interested in pursuing a career in health and wellness typically enroll in degree programs that focus on a particular area, like nutrition, biology, or physical therapy. While many health coaching programs do not require one, earning a bachelor’s or higher-education degree can help set Health Coaches up for success in assisting clients with nutritional and other wellness or fitness goals.

Before enrolling, make sure you know what your program requires – for example, IIN’s Health Coach Training Program does not require a college degree. During the training program, coaches will study how to best facilitate positive behavior change as well as how to run a health coaching business.

When it comes to specific experience and education, the requirements and recommendations vary by state and country. Generally, Health Coaches have:

  • A passion for health and wellness
  • Effective online and in-person communication skills
  • A desire to continually update their bank of knowledge and best practices
  • Experience working with the general population and a desire to help others

Where Health Coaches Work

Health Coaches work in doctor’s offices, hospitals, gyms, wellness centers, spas, schools, and corporate offices. Many Health Coaches choose to become their own employers, opening private practices in the form of online businesses or as consultants to larger businesses.

As an increasing number of people recognize the benefit and value Health Coaches bring to improving well-being, contributing to lower healthcare costs, and reducing the rate of chronic disease, the demand for Health Coaches is on the rise.

Salary and Job Outlook

If the idea of being your own boss while helping others get healthier excites you, becoming a Health Coach may be a great career choice. Coaches are entrepreneurs with opportunities to take charge of their own futures and careers while developing personal and financial independence.

In addition to the rising popularity of becoming a self-employed Health Coach, the hiring of Health Coaches is also increasing. People are more conscious than ever of their health and are looking for guidance on how to improve their diet and lifestyle. While it was once difficult to find businesses employing Health Coaches, it’s much easier now – physicians and insurance companies are looking to bring on Health Coaches to help improve client care!

Health coaching is becoming an industry estimated to be worth more than $7 billion, which means there is plenty of work for Health Coaches to find!

How Much Do Health Coaches Earn?

At IIN, students receive all the tools they need to start their own health coaching practices and earn income, but it’s up to individual coaches to determine what services they’ll provide. Below are some examples of how Health Coaches can utilize their expertise to support people looking to improve their well-being:

  • Doing private coaching, either in person or through online programs
  • Facilitating group sessions
  • Blogging and having brand partnerships
  • Leading programs at schools, universities, and businesses
  • Running retreats and wellness workshops
  • Teaching healthy cooking classes
  • Partnering with other practitioners

The Bottom Line

If you’re looking to become a Health Coach, there has never been a better time to invest in yourself to become the kind of health professional who can help fill the void in our current healthcare system.

Although the job market fluctuates, the trend of employment for Health Coaches is on the rise – health coaching is one of the fastest-growing professions in healthcare! IIN alone has trained more than 110,000 students and graduates in 175 countries, and our global community keeps growing with people passionate about spreading the ripple effect of health and happiness.

Author Biography
Katy Weniger
IIN Content Writer

Katy holds a bachelor’s in English with a concentration in creative writing and advertising from Rider University. After jobs in the field of finance, she wanted to transition to an industry that focused on helping others be their best selves, and discovered IIN.

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