February 10, 2020
Last Updated:
February 18, 2021

Why IIN’s Business Curriculum Is What You Need to Build a Successful Health Coaching Practice

Integrative Nutrition’s online Health Coach Training Program sets you up for success.

Congratulations! You just earned your Integrative Nutrition Health Coach Certificate and are ready to set up a new practice. There’s so much to do and think about. Questions are whirling in your mind like your favorite smoothie in a blender. Questions like:

How do I get the word out?

What should my coaching program look like?

Where can I find templates for contracts?

You’re exhilarated by your new career and nervous at the same time. Good thing you’re not going at it alone as IIN supplied you with the tools you need.

Building your business should be simple.

Integrative Nutrition helps you grow your health coaching practice by teaching you how to attract, inform, and retain new clients easily so that you can focus on positively impacting people’s lives. Our graduates built thousands of websites, created scores of handouts and business cards, and even know how to run 100% online coaching programs. Because of IIN, you can hit the ground running as a newly minted Integrative Nutrition Health Coach and not worry about the long start-up checklist that usually derails others starting a business.

Your business education covers all the bases.

While the business and marketing aspects of health coaching may not have been what drew you to this rewarding career, you know exactly what it takes to succeed at it. That’s because you aced nearly 70 business classes as part of your well-rounded IIN learning experience. For example, you:

  • Excelled at the numbers with classes like The Basics of Budgeting, Stay on Financial Track, and Leverage Your Value and Set Your Rates
  • Created a crystal-clear setup plan thanks to classes like Create an Online Presence, Business Structure 101, and Branding Strategy
  • Learned exactly what it takes to attract clients in classes like Build Awareness for Your Brand, Mindful Publicity, and Creating Calls to Action

You’re even toying with launching a revolutionary new skin product because something in our Introduction to Products and Programs class sparked a potentially lucrative idea.

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At your very core, you now feel like a confident and capable future business owner. That’s because, unlike your typical schooldays when you crammed before a test and forgot everything soon afterward, IIN’s classes inspired, resonated, and stuck with you. Maybe it was because our online business and marketing classes are taught by visiting teachers like Gabrielle Bernstein, who has built a wildly successful health coaching business; Eric Barron, an expert on branding and business development; and Nitika Chopra, a renowned wellness entrepreneur and talk show host. IIN’s online business classes are taught by successful experts who were once where you are now, which makes all the difference to your health coaching education. 

You know that you can still access your online resource libraries after you’ve graduated (not that you need it, but just in case you ever need a refresher). You also have the option of continuing your business education journey with IIN’s Advanced Business Course. And you can always connect with our supportive global community for advice, ideas, and motivation. In other words, even after you’ve accessed your last module, IIN is here to help you succeed.

Your “business in a box” allows you to focus on clients first.

After IIN has fully prepared you for the business aspects of health coaching (making certain you’re proficient in budgeting, marketing, customer service, networking, time management, and dozens of other areas), you’ll get what we call a “business in a box” – your own website, business cards, handouts, program templates, and so much more. Integrative Nutrition acts as your virtual marketing associate that takes all the stress out of launching your brand-new health coaching practice, letting you spend your energy on what matters most: helping your clients achieve greater health and happiness.

“We” got this!

It’s no accident that the most successful Health Coaches in the world trained at the Institute for Integrative Nutrition; it’s actually by design. 

IIN is also constantly developing unique partnerships in case you decide to take your business skills even further. As an example, we recently joined up with Marie Forleo and her critically acclaimed B-School to create a special enrollment package that’s jam-packed with business goodies for IIN students and alumni who are considering our Advanced Business Course but prefer an eight-week program instead of the one-year course.

B-School focuses on six pillars of building an online business:

  1. Profit Plan: setting a solid foundation for your long-term success
  2. Website: creating websites that sell
  3. Communication: designing a strategic plan to consistently connect with your market
  4. List Building: strategically and intelligently growing your audience
  5. Offerings: creating outstanding products and services that practically sell themselves
  6. Marketing: leveraging timeless proven principles to skyrocket your sales

To learn more about our special partnership with B-School, sign up for the interest list here so you can be the first to know when enrollment opens and get access to exclusive IIN enrollment bonuses.

Author Biography
Nina Zorfass
IIN Content Writer

Nina holds a bachelor’s in dietetics, nutrition, and food sciences from the University of Vermont, is a graduate of IIN’s Health Coach Training Program, and is an NASM-Certified Personal Trainer.

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